To thrive, your products and business operations need to be
For many organisations, it is an ongoing challenge to respond a deterministic, ever changing market; driven by rapidly evolving customer expectations.
A clear understanding of the perceived chaos, an appropriate solution and product approach, and a pragmatic roadmap to deliver, provides you with tools to thrive in the ecosystem.
The market has changed to a customer led ecosystem. The historical business approaches driven internally from products, channels, or isolated business areas, are not compatible within the contemporary market. The results are expanding competitive gaps, operation conflicts and duplication, unnecessary investments, missed opportunities and failing to satisfy customer expectations.
To put you in the best positon to thrive within chaos and disruption, your business needs evolve and gain order in the ecosystem. This is achieved through understanding your business context, clearly defining your business strategy and evolution approach, and delivering the appropriate business and technology change.
A customer focused simplification of your complexity.
Your business is part of an ever changing, seemingly chaotic, customer driven ecosystem. A market where customers have expectations of the experience required when interacting with your business.
We take the customer’s perspective and relate it to your internal complexity. Deciphering the chaos, so you can understand the market direction, customer expectations and the best approach to cultivating customer value through communication, transactions and support.
Many organisations have noble intentions to change, professing digital transformation, yet fail to meet the required outcomes.
You can respond tactically, make investments and changes in isolation, attempting to dramatic transform, but this seldom delivers the required outcomes and return. A holistic, strategic, pragmatic digital evolution, is however more sensible and effective
Our approach to delivering digital change is not focused on “IT” and systems, ignoring the operating model, but through holistic pragmatic evolution.
We align tactical requirements and strategic objectives, guiding with a roadmap of appropriate business change and technology investments.
Your best response to a seemingly chaotic ecosystem is to design your business appropriately to simplify the complexity.
We help you define a practical evolution for your business, shifting from internal orientated to a Customer experience focused model.
Our holistic approach, considering your entire enterprise as an entity, delivers a customer experience driven strategy and design, that aligns business and technology, incorporating market factors.
Chaos Based is a customer experience driven business and technology consultancy, specialising in Outside-in approach to business evolution. With our foundation in marketing, customer engagement and omnichannel, mixed with pragmatic use of appropriate technology tools, we establish order within the chaos.
Chaos Based excels at taking the customer’s perspective looking from the outside, the understanding the internal complexity of your business and technology, and brining those forces in alignment.
Operating at the confluence of customer facing business and technology to provide your organisation with order within the chaos, enabling you to effectively evolve through digital business changes, opportunity development and technology investments.
With 20 years’ experience of leading the digital evolution of businesses, Chaos Based has successfully deliver digital transformations and established order within chaos, by:
• Understanding and presenting the business ecosystem
• Structuring the chaos and simplifying the complexity
• Delivering pragmatic, evolution based change
Our pragmatic approach to customer experience and digital transformation, drives evolution rather than disruption, enabling organisations to establish effective capabilities and deliver new products.
We aligning Business and technology; simplify complex business contexts, models and objectives; structure designs, dependencies and interests; and Deliver business and technology opportunities and solutions
With our experience in working with clients in retail, financial services, insurance, travel, healthcare, government and public sector services, telecoms, education and utilities, you can be assured that Chaos Based brings the learning and best practice from across industries to give you a fresh perspective.
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Chaos Based Ltd
49 Station Road
Polegate,
East Sussex
BN26 6EA