Your business operates in a seemingly chaotic environment. A dynamic, deterministic ecosystem of customers, the market, competitors, your business, and technology.
From a Customer perspective, the outside is not concerned with your complexity inside, but expects Consistency, Convenience and Competence.
You can’t control the external, but you can bring order the internal chaos to best respond to the external forces through customer focused simplification of your complexity.
A clearer understanding of the perceived chaos, an appropriate design to respond, and pragmatic roadmap to evolve, provides you with tools to thrive in the ecosystem.